| Duration: | Classroom: 8 hours. Online ZOOM: 8 hours. Online Selfstudy: Led by an Online Educator with 6-month access. |
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| Includes: | What's Included with Your Course At the Academy of Wine & Spirits, every course is designed to deliver a modern, professional learning experience with secure digital resources and internationally recognized credentials that remain with you for life. Classroom Experience Experience hands-on learning with an expert educator and receive: 12 professionally selected tequila samples (where applicable) Comprehensive digital course textbook Interactive classroom instruction Online examination Lifetime Verified Digital Certificate Lifetime Verified Digital Badge Instant online credential verification Secure cloud-based access to your credentials for life Certificates and badges can be downloaded, printed, and shared at any time Online Experience Study from anywhere in the world through our flexible learning options: Self-paced Online Learning Platform or Live Instructor-Led Zoom Classes Comprehensive digital course textbook Online examination Lifetime Verified Digital Certificate Lifetime Verified Digital Badge Instant online credential verification Secure lifetime access to your credentials Download, print, and share your achievements whenever you choose Share Your Achievement with Confidence Your verified credentials are designed to showcase your professional accomplishments wherever your career takes you. Share your achievement instantly across: X (Twitter) Your CV or Résumé Email Signatures Professional Portfolios Company Websites Whether you're applying for a new position, seeking a promotion, building your professional profile, or demonstrating your expertise to clients, your credentials are always available, always verifiable, and always ready to share. Upgrade to the Premium Certification Pack Want the complete Academy of Wine & Spirits experience? During checkout, simply select the Premium Certification Pack, which includes: Official printed course booklet Premium printed certificate Academy of Wine & Spirits lapel pin Simply tick the option before completing your booking, and we'll prepare your premium package for you. Learn Digitally. Achieve Globally. All Academy of Wine & Spirits course materials are delivered digitally, providing immediate access from virtually any computer, tablet, or smartphone. This modern approach allows you to study anytime, anywhere, while reducing paper waste and ensuring your learning materials are always at your fingertips. Your verified digital certificate and badge are securely stored online for life, allowing you to access, verify, download, print, and share your professional credentials whenever you need them—today, tomorrow, or years into your career. |
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The Tequila Ambassador program is the ultimate deep dive into the heritage, production, styles, and culture of Mexico’s most iconic spirit. Designed for industry professionals, educators, and enthusiasts alike, this course combines academic rigor with hands-on tasting to give participants a 360° understanding of tequila.
This certification is CPD-accredited, meaning successful graduates receive internationally recognized continuing professional development credits to strengthen their career credentials.
Hospitality professionals seeking to elevate their agave knowledge
Bartenders and mixologists aiming to upsell and craft premium tequila cocktails
Retail and brand representatives who want to educate clients and customers with confidence
Tequila enthusiasts eager to expand their expertise and earn a professional credential
History & Culture: The story of agave in Mexico, tequila’s evolution, and its place in modern culture
Agave & Terroir: The life cycle of Blue Weber agave, regions of production, and terroir influence
Production: From jimadores in the fields to distillation in copper stills—step-by-step exploration of tequila-making
Styles of Tequila: Blanco, Reposado, Añejo, Extra Añejo, and emerging categories
Tasting & Evaluation: Professional tasting techniques with a curated selection of tequilas
Cocktails & Pairing: Classic and modern tequila cocktails, plus food pairing insights
Global Market & Branding: Trends, regulations, and tequila’s role in the international spirits market
Certification & Assessment
Participants who successfully complete the program will earn the title of Certified Tequila Ambassador. Assessment includes a written exam and guided tasting evaluation to ensure mastery of both theory and practice.
Tequila Ambassador Certificate & Pin (Academy of Wine & Spirits certified)
CPD Certification – recognized credits toward continuing professional development
Exclusive access to the AWS global educator and ambassador community
By the end of this course, you will be able to:
Explain the history, culture, and traditions of tequila with confidence
Identify and evaluate different tequila styles through professional tasting
Understand the full tequila production process and its impact on flavor
Craft compelling tequila-based experiences for customers, clients, and guests
Represent and promote tequila as a true global ambassador of Mexican heritage
Gain CPD credits to strengthen your professional portfolio
In-Person: Full-day intensive with tastings and guided sessions
Online: Live via Zoom with interactive tastings (tasting kits shipped where available)
Self-Study: Flexible option with study materials, videos, and optional tasting add-on
The exam takes place in the last session of the course. The exam consists of 50 multiple choice questions to be completed in 60 minutes. To pass you must correctly answer 70% of the questions.